TILDA HERON

SPATIAL & TECHNICAL DESIGN


FLECHAZO TOUS X ISABEL + HELEN
BARCELONA, ES
2026

Client: Isabel + Helen

With Isabel + Helen Studio for Spanish jewellery brand TOUS, developed for the launch of the brand’s Valentine’s Day collection at its flagship store on Passeig de Gràcia, Barcelona.

The installation interpreted the concept of flechazo; the sudden, intense feeling of love striking instantly and leaving a lasting mark. Arrows and hearts taken directly from the jewellery collection formed a kinetic composition that spun and intersected, capturing the suspended, dreamlike energy of falling in love.

Working from the studio’s creative direction and initial sketches, I developed the project into detailed 3D models, technical drawings, and fabrication-ready files for production in Spain. The final installation was fabricated and installed in Barcelona using these models and technical documents.